2025 Doula Goal Planning
Start 2025 with clarity, confidence, and a plan that works—for you and your doula business.
Plan your best year yet: Reflect, strategize, and build the thriving doula practice you deserve.
 
With insights and inspiration from a community of doulas working toward similar goals.

THE STRUGGLE

Feeling stuck in your doula business is exhausting. 


You’re juggling clients, marketing, and family life, yet it feels like nothing moves forward. Maybe you’re worried about finding clients, unsure about your pricing, or struggling to balance it all. I’ve been there. I’ve felt the frustration and seen other doulas burn out trying to do everything without a clear plan. 


But it doesn’t have to be this way. This week and the experience give you the tools and steps you need to take control of your business, reduce stress, and make real progress. 


You don’t have to figure it out alone. Let’s get started.


BUT IMAGINE IF YOU COULD…
  • Build a steady flow of clients so you can focus on the work you love. 
  • Set realistic, actionable goals so you can stop feeling overwhelmed. 
  • Stop spinning your wheels trying to figure everything out on your own, so you can spend more time with your family or doing what matters most. 
  • Finally let go of the constant stress of inconsistent income, because you want a sustainable, thriving doula business.
  • Create balance and freedom in your life that only comes with a clear plan, giving you the space to grow and enjoy your success. 


It’s possible, and it starts with a solid, tailored plan for your doula business!

  
OH, BUT YOU CAN. AND THAT’S WHY I CREATED
2025 Doula Goal Planning
The comprehensive course for doulas who want to create a clear plan, 
grow their business, and achieve balance.
Finally, learn how to create a clear plan for your doula business, set actionable goals, and stop relying on Facebook groups for advice that doesn’t fit your unique needs. If you’ve been feeling overwhelmed or stuck trying to figure it all out, this course will help you replace that frustration with confidence. And if you’ve been thinking you need to hire a business coach or someone else to guide you, let me show you that you CAN do this yourself—with the right tools and support.
Join us today for just $25


PERFECT FOR ALL DOULA STAGES



Emerging Doula: For those just beginning their journey, planting the seeds for a thriving practice. This level focuses on foundational steps, like finding your first clients and building confidence.
Active Doula: For doulas actively growing their practice, focusing on refining systems, scaling services, and expanding their reach.


Expanding Doula: For experienced doulas broadening their impact. This level is all about mentorship, consulting, and creating sustainable systems for a flourishing business.
ONLY $25 TO GET YOUR WHOLE DOULA BUSINESS READY FOR 2025

Dusti Murray

The Journey Doula

“"I absolutely love when we come together and do goal planning. I feel like it gives me a sense of accountability. The more you invest your time into planning for your business the better the outcome! Even if it's just five minutes a day and this class made me realize this!"



HERE’S WHAT’S INCLUDED
FIVE DAYS OF FOCUSED CONTENT
  • Daily lessons to guide your reflections, strategies, & plans
  • Clear action steps tailored to your stage of business
  • Runs live January 6-10, 2025 and recorded because we're all on call!



TAILORED PROMPTS

  • Brand-New Doulas: Lay the groundwork for your business with confidence
  • Active Doulas: Optimize and grow your business strategically
  • Expanding Doulas: Scale or transition to meet your evolving 


INTERACTIVE SESSIONS

  • Dedicated time to brainstorm and plan with other doulas
  • A vision boarding session to map out your dreams and goals for 2025



GUIDED TOOLS & SUPPORT

  • Practical worksheets and templates for goal setting and accountability 
  • A supportive community of doulas to share ideas and encouragement


BONUS CONTENT


What tools will help you put this course into action? Inside, you’ll find guided worksheets, planning templates, and customizable trackers—all designed specifically for doulas. These resources make it easy to organize your goals, map out your next steps, and stay on track throughout the year.
What’s one thing you’re already thinking you’ll need to figure out to grow your doula business? Whether it’s creating a system to track client inquiries, setting measurable goals, or building a realistic action plan, this course provides the tools you need to make it happen. From guided worksheets to tailored strategies, we’ve got you covered—no extra resources required.
Don’t forget the co-working sessions and vision boarding—they’re the perfect mix of accountability and creativity! Work alongside other doulas to share ideas and stay focused, then map out your 2025 goals in a fun, inspiring vision board session.
   
WITH 2025 DOULA GOAL PLANNING, YOU’LL BE ABLE TO FLASH FORWARD TO: 

  • Running a doula business with clarity and confidence, knowing exactly how to plan for growth and balance.
  • Leaving behind the struggle of inconsistent income and unclear goals—those challenges will be a thing of the past.
  • Never worrying again about where your next client will come from because you’ll have a clear strategy to attract and serve your ideal clients.
  • Feeling lighter and more focused as the overwhelm and anxiety about “figuring it all out” fades away.
  • Saying goodbye to guesswork and endless online searches for advice and hello to a step-by-step roadmap tailored specifically to your doula business.


Imagine how freeing it will feel to step into 2025 with a solid plan, a clear vision, and the confidence to make it your best year yet.


 
Testimonials

This course has "...given me a clear sense of direction through my first year as a full-time doula. I have continued to look back on the goals I made and regularly ask myself, 'Does this align with my word of the year?' whenever I'm making decisions for my business, and it has led me to some pretty amazing opportunities. I will ABSOLUTELY be joining again this year...

Katie
Birth Doula
.
.

"This course has been a game-changer for my doula business. Before, I felt overwhelmed and unsure of how to grow, but now I have a clear plan and the tools to follow through. The prompts helped me reflect on what’s really working, and the co-working sessions were so inspiring—I left with fresh ideas and a renewed sense of purpose. It’s amazing how much clarity and confidence I gained in just five days. I can’t wait to do it again next year!"

Amanda
Postpartum Doula



  
Oh hey, I’m Robin

I created this course because I’ve seen firsthand how transformative a clear plan can be for a doula business. Over my 30+ years of experience, I’ve helped thousands of doulas not only start their businesses but also turn them into profitable and sustainable practices. I know the challenges you face—whether it’s finding clients, balancing your time, or figuring out how to grow without burning out—because I’ve been there, too.


This course is built from years of guiding doulas just like you. It’s designed to give you the tools, clarity, and confidence to take control of your business and achieve the outcomes you’re dreaming of. I’m passionate about helping doulas succeed because I believe that when your business thrives, you can focus on doing the work you love—supporting your clients.


Let’s create a plan together that aligns with your goals and sets you up for your best year yet.

THIS IS THE COMPLETE SOLUTION TO BUILDING A SUSTAINABLE DOULA BUSINESS.

In this course, you’ll learn everything you need to know to set clear goals, create a personalized roadmap, and take actionable steps toward success—without the need to hunt for other resources or waste time on advice that doesn’t fit your unique needs.


Now imagine if you already had the plan in place: your client calendar is filling with ease, you know exactly what to focus on each day, and your business is aligned with your vision for work-life balance. You’re no longer spinning your wheels or second-guessing yourself. Instead, you’re confidently growing a business that supports both your professional and personal goals.


The time to make this happen is now, and it all starts with this course.

All for only

$25


INSTANT ACCESS:

The course is available immediately with some things to help you prep if you're a planner, or jump in when we start with the goal planning content on January 6, 2025.
  
STILL NOT SURE IF THIS IS RIGHT FOR YOU?
Let’s talk it out
THIS IS *PERFECT*
FOR YOU IF…

  • You’re a brand-new doula looking for a clear roadmap to start your business and attract your first clients.
  • You’ve been actively working as a doula but feel ready to refine your goals, grow your client base, and create better balance in your life.
  • You’re an experienced doula considering scaling, adding new services, or transitioning to the next phase of your career.
  • You’re tired of piecing together advice from Facebook groups and blogs and want a comprehensive, tailored plan designed specifically for doulas.
  • You’ve dreamed of having a thriving, sustainable business that supports your personal and professional goals but aren’t sure where to start.
  • You’re ready to stop spinning your wheels and start making confident, purposeful decisions for your doula business.


No matter where you are in your journey, this course will help you take the next step toward your best year yet!

THIS MIGHT NOT BE RIGHT
FOR YOU IF…

  • You’re not ready to reflect on your past year and set intentional goals for the future—this course requires self-honesty and commitment.
  • You’re looking for a quick fix or someone else to do the work for you—this is about building a plan you can implement yourself.
  • You haven’t started thinking about what success means for your doula business—having a general sense of your goals will help you get the most out of this course.
  • You’re not open to trying new strategies or letting go of what hasn’t worked in the past—growth requires adaptability.
  • You prefer highly generic advice that could apply to any business—this course is specifically designed for doulas and their unique challenges. 


This course works best for doulas who are ready to take charge of their business and are open to learning and applying new tools and strategies.



  
  
  
QUESTIONS?
Fire away…
  • What if I'm at a birth?
    I understand that life as a doula can be unpredictable. That’s why the course is flexible—you can catch up on lessons and prompts whenever it works for you. Your progress is entirely on your schedule!
  • What if I'm a brand new doula?
    This course is perfect for you! It’s designed to help you build a strong foundation for your doula business with clear steps to get started, attract clients, and set realistic goals that fit your stage of growth.
  • I already have a system for planning.
    That’s great! This course can refine your system, helping you align your goals with your doula business for even greater success.
  • I've tried goal planning before and it didn't work.
    This course goes beyond generic advice—it’s a practical, step-by-step approach designed for the unique challenges doulas face.
Are you ready to create a clear plan, grow your doula business,
and achieve the balance you’ve been craving?

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SPECIAL ONE TIME OFFER

Doula Business Dashboard, only $29!
The Doula Business Dashboard is designed to help you keep all of your doula business data in one place to help you focus on growing your doula business. Normally $49!

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  • 1x2025 Doula Goal Planning$25
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